'We learned that Generation Z has had greater exposure to the industry compared to prior generations with one-third of them having family members or friends working in the manufacturing industry, compared to only 19% for Millennials and 15% for the general public. As research has shown us that people who have an association with the manufacturing industry are far more likely to view it in a positive light, this presents a huge opportunity to tap into this audience and encourage positive and realistic discussions around careers in modern manufacturing.'